ALATA DESIGNS

Developed and executed data-driven marketing strategies and campaigns with a strong focus on driving lead acquisition, engagement, and retention to deliver on key business objectives and meet ROI / KPI targets. Defined and drove strategy to increase engagement across all email and newsletter streams including new products/features, introductions, onboarding, transactional messages, promotions and (re) engagement. Drove continuous improvement initiatives aimed at improving performance and deepening customer relationships through email and print communications. Developed both retention and trigger-based campaigns driving customer engagement and revenue. Identify opportunities to enhance audience, timing, and cadence to improve efficiencies and performance of campaigns.

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• Supports the day-to-day project workflow for Personalization & Email initiatives

• Creates, coordinates, and maintains project timelines and schedules

• Works in partnership with business stakeholders and creative teams to develop strong CRM campaigns that deliver a strong customer experience

• Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance

• Communicates project schedule, requirements, and status to colleagues and stakeholders

• Responsible for creating and sharing meeting agendas, as well as the distribution of follow-up notes and action items

• Enable service platform business users to perform tasks more efficiently by providing training and creating documentation of new and existing processes and enhancements